The HAT project contributes to academic impact in building research capacity in the domain of value, economic and business models through a service-dominant logic approach. This is achieved by providing a methodological approach to developing contextual archetypes at the point of usage of products and services, and then generating new business and economic models.
This research provides an unparalleled opportunity for business, sociology and economics researchers to conduct research in a live social contextual domain that will allow better insights through mixed methods and interdisciplinary activities, providing insights into actual behaviours, which have previously eluded researchers in the business domain.
Academic impact would be achieved through a significant number of high level international publications in computing (HCI), economics, and business. The team will also be conducting capacity building workshops and seminars through the NEMODE network.
Industrial impact is achieved through the development of new UK technology businesses by identifying new opportunities available through the HAT.
The creation of a Multi-Sided Market Platform (MSMP) for the Internet-of-Things to generate new economic and business models will help develop new services and businesses. Existing industrial offerings can also be made smart and social which in turn will inform innovative offerings in this space.
The project will also help UK manufacturers lead in the digital economy, as they produce smart, contextual and connected things for global markets, creating horizontal business and economic models that integrate connectivity, content and social lives.
The industrial impact also includes the creation of new offerings in the healthcare and wellbeing domain to enhance better quality of life that includes the role of context. This impact is achieved in the final six months of the project when the platform has been deployed into the wild. However, the sustainability and impact of the HAT is expected to carry on beyond the project duration as industry sees the viability of the propositions.
The HAT project’s impact on policy lies in informing current policies on personal data privacy and legal issues. By creating a platform for digital labour, we aim to demonstrate how markets could be created from incentivising more digital visibility in return for offerings to serve lived lives.
The project also impacts on future digital economy research, informing initiatives that integrate social science and economics disciplines much closer to the challenges of Digital Economy and technology-driven research. This will be realised through workshops and briefings beginning from the second year of the project and expected to continue beyond the project lifetime.